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Mazda CX-3
Neo Sport



 

Timeless beauty with no bulk

Mazda Print Advertisement

Task

Create a print ad for the new Mazda CX-3 Neo Sport


Target audience: Women aged 26 - 35 who want the features of a sports utility vehicle (SUV) (e.g.safety, visibility, space, strength, performance) without the bulky body


SMP: ‘All the benefits of an SUV without the bulk’ (CarsGuide.com described it as a Mazda 2 on stilts!)

Client / 

M

Role / 

Art

Director

 

Agency / 

Dragon

One

Studio

 

Year / 

2021

Even eagle is attracted to CX3 that it lost the prey

In a traffic jam, only CX3 can pass. Wherever the CX3 is, the other cars are dimmed.

Lightweight body, beautiful exterior

Small enough to fit in a ring box, it's a woman's dream car

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