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Mazda CX-3
Neo Sport
Timeless beauty with no bulk
Mazda Print Advertisement
Task
Create a print ad for the new Mazda CX-3 Neo Sport
Target audience: Women aged 26 - 35 who want the features of a sports utility vehicle (SUV) (e.g.safety, visibility, space, strength, performance) without the bulky body
SMP: ‘All the benefits of an SUV without the bulk’ (CarsGuide.com described it as a Mazda 2 on stilts!)
Client /
M
Role /
Art
Director
Agency /
Dragon
One
Studio
Year /
2021
Even eagle is attracted to CX3 that it lost the prey
In a traffic jam, only CX3 can pass. Wherever the CX3 is, the other cars are dimmed.
Lightweight body, beautiful exterior
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