Problem: Brava must close all its lingerie stores in Melbourne bacause of lockdown. Brava’s unique point of difference is its personalized customer fitting service for women D cup&up. Since it cannot provide this service in store, Brava seeks to promote it Virtual Fitter,bra fitting service.

 

Challenge: now Brava is only able to offer fitting help by live chat,phone calls,the award-winning virtual fitter and live Skype fittings. Brava depends on online business for its survival.

 

Task: Create a social media campaign to gain new customers for Brava and retain existing ones.

 

Insight: Taking photos with Instagram filters is a popular trend today. The filter is a virtual fitting room yet developed.

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Solution: Launch a social media campaign called brava online fashion show lasting ten days (Nov, 20, 2020- Nov, 30, 2020). Produce brava magazine cover filters on Instagram. Users can experience the simulated brava visual fitter through the filter.

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On the one hand, a variety of good-looking filters make a lot of fun. It can attract users who don't know the brand of brava to use filters, which helps expand the potential customer base. On the other hand, some users who know about brava but have not yet made a purchase can learn more about brava by participating this activity and have a desire to buy! People who have already purchased can further increase their love for brava and brand loyalty.

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Copywriting: Can't go out to due to lockdown? No chance to show your beauty? Participate in Brava Online Fashion show, SHOW US! If you are a new customer, I strongly recommend you to use our award winning Virtual Fitter to find your perfect fit. I am ready to be blinded by the light of all beauties! Don't forget to tag@bravalingrie on your post. Follow the link in our profile to shop the collection. Brava, your breast friend.