Be patient on road trips or be a patient in hosipital
COVID-19 Poster Design
Challenge:
Convince Victorians to follow guidelines to stop community spread of
COVID-19.
Task: Create a poster/post with an image and headline to do one of the things
that will help stop the spread of COVID-19 such as; wash hands, stay home, practice social distancing, wear a mask, get tested, download the app, etc.
Insight: Victorian’s lives have many restrictions due to Covid-19. At this tough time, returning to a normal life has become a luxurious goal. If people want to return to a normal life, they have to comply with these restrictions. Only when you wear a mask now will happy days come sooner.
Solution：I designed the mask into the shape of roads. The eyes are in the shape of mountains. The reason why I chose the green as the background color is that It's like a road in the forest passing through the middle of mountains. We can imagine that the scenery that people often see when they are on road trips. If you miss road trips. if you wanna back to normal life. Please wear a mask!
Client /
Victorian Gov
Role /
Art Direction
Agency /
Dragon
One
Studio
Year /
2020
The flow of people in public places is greatly reduced due to lockdown. In order to achieve a more effective publicity effect, we not only need to put physical posters in public places. It should also be promoted through the Internet.I suggest posting on the official Twitter of the Victorian government. Also, we can launch products related to covid-19. For example, clothes, mobile phone cases, etc. It not only promotes consumption, but also makes people to further feel the importance of following the guideline in their daily lives.
