Challenge: Connect the every person to the Goals so they feel compelled to take on their role.

Target: Inspire regular people to become activists for the world.

Insight: How can people actively participate? A survey shows that people feel more sympathetic and responsible when it comes to things about their children and relatives. Children are the future of the world, if our children live in a bad environment. There will be no future in that world.

​

Solution: I created a 30 second video advertisement. The video tells the story of a blind boy who was disappointed in today's bad living environment after he recovered his sight. In the earth, air pollution is serious. Many people suffer from hunger and poverty. The natural ecological environment has been severely damaged by humans....If we don’t act now, our descendants will suffer even more. It's time for self-critisim. Are we working hard for the sustainable development goals? The video dosen't show all social issues, but it reflects the gap between the current social situation and the sustainable development goals.